Watching movies and TV shows is increasingly happening using Internet channels, rather than the traditional way – using conventional TVs with an antenna or digital tuner. Until a few years ago, the size of the diagonal of the TV screen was one of the indicators that your home is a “full bowl”. Now we can proudly admit that there is no TV at all at home. And for watching TV programs with the spread of relatively cheap fast home Internet and the development of streaming services, this has ceased to be a problem.
Streaming or streaming, music and video services are gaining popularity around the world.
Research firm Ovum estimates that the number of subscribers to streaming video services grew 42% in 2016 to 269.8 million. Already, subscribers to streaming services account for 29% of the total Pay TV audience of 917 million people. By 2021, the audience share of streaming services is expected to grow to 55%.
For most users, services that allow you to buy a subscription for a month and watch an unlimited number of movies or listen to music are more convenient than purchasing individual works for viewing from a gadget like iptv france, laptops, desktops, as is possible, for example, in iTunes.
Music streaming services such as Spotify or Apple Music are developing very actively.
According to a study by Midia, the number of subscribers to such services reached 100.4 million at the end of 2016. Almost half – 43 million people – are on Spotify, another 20.9 million are on Apple Music, and the remaining 36.5 million subscribers are distributed among lesser-known or local services.
The most popular streaming video service is Netflix, accounting for 35% of the total market.
In the fourth quarter of last year, the number of Netflix subscribers grew by a record 7.05 million. Now the service has 94 million subscribers worldwide. By 2022, according to forecasts by Ovum, their number will grow to 154 million people. Other popular services in the US include YouTube and Amazon Instant Video. Sony, Apple and Microsoft also develop their own services.
In early 2016, Netflix began operating in 130 countries around the world
Although outside the US and Western Europe, Netflix has to compete with local counterparts, as well as adapt to the peculiarities of the legislation of different countries. However, 47% of Netflix subscribers already live outside the United States.
Glenn Hauer, senior analyst at research firm Parks Associates, notes that broadcasters have to adapt to retain audiences. Thus, the French television and radio company France Televisions plans to launch its own streaming service with a subscription. Also, he adds, the development of the trend is pushing countries towards a policy of local protectionism. For example, last year, PT Telkom Indonesia, the largest Indonesian internet provider, blocked access to Netflix for its users.
Nevertheless, due to its volumes and the growing interest in paid services.
The Chinese market is very attractive for foreign companies as well. So, according to the analyst of the Chinese consulting company Outdustry Ed Peto, out of half a billion people who listen to music online in China, about 75 million choose the Anglo-American repertoire.